Toyota and Scion Representing at SEMA
Who is Eddie Huang?
He was a lawyer, a clothing designer, a chef, a restaurateur and a television/viral video star. Scion noticed his pull with his audiences around the world and thought he would be a great to influence a special iA for the Specialty Equipment Market Association (SEMA) show in Las Vegas. The result is an iA with a paean to the low rider culture.
His iA is one of four Scions featured at the SEMA show, along with a total of nine Toyota concepts, including five created by Toyota Racing Development (TRD). These concepts are:
– Eddie Huang Scion iA
– Crooks & Castles Scion iM – Scion Tuner Challenge
– Illest Scion iM – Scion Tuner Chalenge
– Skybound Entertainment/Robert Kirkman Outcast Scion iA
– Tonka 4Runner
– Sienna R-Tuned Concept
– Ultimate Utility Vehicle Sienna
– Toyota Tundrasine
– SEMA Edition TRD Avalon
– SEMA Edition TRD Camry
– SEMA Edition TRD Corolla
– SEMA Edition TRD Highlander
– SEMA Edition TRD Land Cruiser
SEMA brings out the most creative ideas for aftermarket and in-production modifications for optimal customization of the automobile. For Today and Scion, it is a showcase of what their teams and other vendors and collaborators can do to push the envelope of today’s lineup. These vehicles are a result of these ideas taken from a single thought to a full-scale representation what is possible on our vehicles.
There is a lot of room for customizing any Toyota and Scion. Haley Toyota of Richmond can help by consulting with our parts staff to create a car, truck or SUV that speaks to your individual style and enthusiasm. Stop by and come up with your idea for your vehicle.