Toyota and Scion Representing at SEMA

November 9th, 2015 by


Who is Eddie Huang?

He was a lawyer, a clothing designer, a chef, a restaurateur and a television/viral video star. Scion noticed his pull with his audiences around the world and thought he would be a great to influence a special iA for the Specialty Equipment Market Association (SEMA) show in Las Vegas. The result is an iA with a paean to the low rider culture.

His iA is one of four Scions featured at the SEMA show, along with a total of nine Toyota concepts, including five created by Toyota Racing Development (TRD). These concepts are:

–          Eddie Huang Scion iA

–          Crooks & Castles Scion iM – Scion Tuner Challenge

–          Illest Scion iM – Scion Tuner Chalenge

–          Skybound Entertainment/Robert Kirkman Outcast Scion iA

–          Tonka 4Runner

–          Sienna R-Tuned Concept

–          Ultimate Utility Vehicle Sienna

–          Toyota Tundrasine

–          SEMA Edition TRD Avalon

–          SEMA Edition TRD Camry

–          SEMA Edition TRD Corolla

–          SEMA Edition TRD Highlander

–          SEMA Edition TRD Land Cruiser


SEMA brings out the most creative ideas for aftermarket and in-production modifications for optimal customization of the automobile. For Today and Scion, it is a showcase of what their teams and other vendors and collaborators can do to push the envelope of today’s lineup. These vehicles are a result of these ideas taken from a single thought to a full-scale representation what is possible on our vehicles.

There is a lot of room for customizing any Toyota and Scion. Haley Toyota of Richmond can help by consulting with our parts staff to create a car, truck or SUV that speaks to your individual style and enthusiasm. Stop by and come up with your idea for your vehicle.


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